September 19, 2018

How One Company Reverses Mom Guilt

CONROE, Texas—Primrose School of Conroe celebrated Working Parents Day with a rare treat – breakfast on the go! Parents were treated to breakfast and iced coffee at drop off, where they had the opportunity to lift each other up by leaving a note of encouragement for another working parent to be distributed along with breakfast. The school’s commitment to parent appreciation was felt particularly profoundly as Working Parents Day aligned with the back to school transition.

Parent appreciation has become a critical part of the Primrose School of Conroe culture, because studies have shown that 73 percent of working moms say they spend too much time trying to give the impression that their lives are under control, and more than 50 percent say they fear that they’ll miss everyday moments. “Mom guilt” is a very real anxiety that working parents deal with everyday, and the team at Primrose School of Conroe wanted to ensure that parents know they’re doing a great job raising happy, kind, and compassionate kids.

“Our campaign for Working Parents Day was simple,” Jennifer Millington, Primrose School of Conroe owner, said. “We wanted to help parents let guilt go, and feel reassured that their hard work as parents is noticed, appreciated, and felt by both their children and our teachers.”



For more information about Primrose School of Conroe or to learn how to get involved, contact PR Luxury Media.